Last Minute pitch win


Pitch-winning work email designs for Last Minute. They loved the designs so much, that they went straight to build without a redesign. This work won my client the entire email comms portfolio for Last Minute. A big win for a client that puts out daily emails to a huge database.

I designed the emails to be very visual and enticing – working on the theory that pictures speak louder than words. Lots of individual modular content blocks were designed and given their own styling, these could then be grouped together into bespoke emails. These comms were then tailored to every recipients own personal shopping profile. (E.g. Busy young families were sent relaxing family holidays, panto listings, family-friendly eating venues etc.)

This was an intense designing experience with fast design build deadlines, often with only a two-hour window turnaround for design, build and approval. Unprecedented but very successful!

Skills: Design & retouching