Colgate responsive site

Responsive, Websites

Colgate’s Plax site required a redesign that brought the brand up-to-date and made it truly responsive. It had to work across all devices, whilst still being image heavy – a difficult design challenge!

I designed the site to feel as fresh and enticing as possible – very visual and visceral, with a combination of layout, photography and illustration. I wanted it to feel immersive and fun, with nice details – such as CSS parallax animation of bubbles floating and the way images loaded in. The bubbles lead the eye through the bite-sized content.


Skills: Design, illustration, art direction & retouching

Responsive site design

Homepage - Desktop

Homepage - Tablet

Homepage tablet

Homepage - Mobile