Colgate’s Plax site required a redesign that brought the brand up-to-date and made it truly responsive. It had to work across all devices, whilst still being image heavy – a difficult design challenge! I designed the site to feel as fresh and enticing as possible – very visual and visceral, with a combination of layout, photography and illustration. I wanted it to feel immersive and fun, with nice details – such as CSS parallax animation of bubbles floating and the way images loaded in. The bubbles lead the eye through the bite-sized content. Skills: Design, illustration, art direction & retouching
Colgate responsive site
Responsive site design
Homepage - Desktop
Homepage - Tablet
Homepage - Mobile
